Paperback now comes with FREE Kindle download!

Amazon have now implemented their “matchbook” programme, which means anyone buying the paperback version of a book gets the Kindle version at a reduced price, set by the author/publisher. 

It seems to me if someone is paying extra for the hardcopy they shouldn’t really have to pay again for the ebook, so if you shell out for the paperback of Wolf’s Head, you get the Kindle version for FREE. 

I will also match this offer if anyone buys a signed copy of the paperback from me through this website (see the “Buy Books” section).

My Q&A with author Glyn Iliffe for the HNS

Glyn’s new book, The Oracles of Troy, is out on Friday – check out the Q&A I did with him for the Historical Novel Society

Paid ads to promote a novel?

Wolf’s Head has been selling incredibly well for the few months it’s been out, topping the UK Kindle “War” chart, the overall “War” chart, and even breaking into the “Historical Fiction” top 20 which is…beyond words really for a debut self-published author. But I noticed the chart placings were starting to dip a little after three months so I thought I’d try some paid ads to keep the interest going.

I’m not talking about paying ten grand for an ad during the Super Bowl or in the middle of “Coronation Street”, I’m meaning a few quid here and there just to see if it actually makes any difference to sales.

Here are my initial thoughts – I’ll post more as time goes on and I try new avenues.

First, and most expensively, I tried The Kindle Book Review. I spent £30 on a one day ad with them where they did something or other (my wife was giving birth to my new son around this time so I’m not exactly sure what or where they posted). I noticed no increase in sales, or hits on my Facebook page or anything else.

Next I tried some Goodreads ads with a total spending limit of about £20. These are quite good value – you only pay when someone actually CLICKS on the ad. I’ve been running three or four of these, aimed at different markets, for a week or so and…I haven’t paid a penny yet because I’ve had not one single click. The ads have been viewed, but not clicked on so it seems like I’m getting free advertising which is fine by me but in terms of them actually doing anything tangible? Nothing.

Finally, I tried Facebook. I expected this to eat money while returning little, but I’ve been pleasantly surprised. For a couple of pounds I managed to get about 50+ new likes on my Wolf’s Head Facebook page in just a few hours, and the vast majority of them are from India which is a market I was really hoping to target. I haven’t sold any extra books in India today though, so in terms of sales maybe it’s not that impressive after all, but to add so many new “likes” to a page at least proves the money was spent on SOMETHING tangible.

Overall then, do paid ads work? From what I can see, if you only want to spend a modest amount, it’s probably not worth it – good reviews and word of mouth are much more important. 

I will post more at a later date as I try different sites and, if the book keeps selling well, I might even try spending a little more on some ads. If anyone can recommend a worthwhile place to spend my money, please do so!

I’m a daddy again!

Thank you to my beautiful wife for giving us a son, Riley, who was born yesterday. Being a daddy to our 6 year old Freya is the most amazing thing in the world for me, so I couldn’t be happier at the thought of having TWO children! 🙂

And it means I will have two weeks paternity leave from work, so I will hopefully get a bit of The Wolf and the Raven written in between nappy changes etc.

Goodreads giveaway finished…

…and it was a great success! Apparently giveaways on the site average about 840 entrants – Wolf’s Head managed to attract 1500 entries, which is excellent exposure for the book.

Pleasingly for me, both the winners (one from Denmark and one from Slovenia) were really happy to have won, so I’m glad to know the books are going to good homes. 🙂

Wolf’s Head has had a few new 4 star reviews on both the US and UK Amazon sites too, and it’s been within the top 200 in the UK OVERALL Kindle best-seller chart for the past week thanks to the “100 Books under £2.99” promo, so things are going incredibly well!

Tonight, I plan on writing some of the sequel, The Wolf and the Raven – I might not get much chance for a while, my wife’s due to give birth on Thursday..!

Thanks for all your support, stay tuned. 😉

Only 2 days left for the Giveaway!

For a chance to win one of the original editions of Wolf’s Head, signed by me, click on the link and enter the giveaway. There’s two copies, and the giveaway is open WORLDWIDE. So what are you waiting for, there’s only two days left!

Steven A. McKay: Wolfs Head (Review)

Fine review of Wolf’s Head from a highly respected reviewer!


About the Author


My name is Steven A. McKay and I’m a writer from Old Kilpatrick, near Glasgow in Scotland, heavily influenced by the likes of Bernard Cornwell, Doug Jackson, Anthony Riches, Robert Low et al.

My first book, Wolf’s Head, is set in medieval England and is a fast-paced, violent retelling of the Robin Hood legends. I think my take on the theme is quite different to anything that’s been done before. It is available worldwide NOW on Kindle, and paperback from Amazon.

The second book in the trilogy is coming along nicely and should – all being well – be available not too long after Wolf’s Head…

Product Description

wolfs head

“Well researched and enjoyably written, Wolf’s Head is a fast-paced and original re-casting of a familiar legend. McKay’s gift as a storyteller pulls the reader into a world of violence, passion, injustice and revenge and leaves us wanting more!”Glyn…

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Wolf’s Head only 99p!

Wolf’s Head is part of’s “100 Kindle books for under £2.99” October promotion, and is reduced for now to just 99 pence! 

If you haven’t read it yet, now is the perfect time to take a look…When Amazon asked if I wanted to be a part of it I wasn’t sure how it would pan out – I might not sell any more than I already have been after all. But it’s more than half price, so hopefully it will fire right back up to the top of the charts and build my readership for the rest of the series.